“A résumé tells you where I’ve been. My work shows you where I can take you.”
Hi, I’m Yash— just ‘a marketing guy’ who believes strategy and creativity aren’t mutually undivided. I craft campaigns that get results, tell stories that stick, and occasionally sneak in a little humor because, let’s face it, people remember the fun stuff. I thrive on turning ideas into engagement, numbers into insights, and coffee into productivity with leads coming in that to professionally, of course.
Welcome to my work-in-action portfolio—because a traditional resume just can’t capture the story behind the results, which I have curated. Here, you’ll see the campaigns I’ve crafted, the ideas I’ve brought to life, and the measurable impact behind each project and it’s making (Behind the scenes). Think of it as a bts tour of what I actually do, rather than what a resume says I do. So, here is some of my work in action.
Brandings and Designing
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| See all my Certifications here: Certificates |
I’ve always been fascinated by how a brand’s identity can shape perception, inspire loyalty, and drive action. For me, branding isn’t just about logos or colors because whenever I walk into a mall, I am always fascinated by various brands, because it’s about creating a story that people remember and connect with. I love diving into existing brands, understanding their essence, and exploring ways to refresh or elevate their image while staying true to their core values (Brand Book). Even though I am not a great designer, I design because I have completed by Graphic Designing from Arena Animation.
Beyond aesthetics, I focus on strategy as it’s needed to leverage a brand. I analyze what works, identify gaps, and experiment with creative approaches to make brands stand out in crowded markets along with that I tend to focus on where our brand can be positioned and scaled forward. From rebranding campaigns to marketing strategies, I enjoy turning ideas into good experiences that resonate with audiences and leave a lasting impact on their minds.
Rebranding of ‘Snitch’
I am starting off with this project because it is one of my favorite projects. That was the rebranding of ‘Snitch’. This wasn’t just about new visuals or a fresh logo as usual, because a brand is not just about a logo. Instead, it is about capturing the brand’s personality and voice in a way that truly resonates with its audience. The highlight? The owner, Siddhart Dungarwal, himself saw the video and personally commented, validating the creative direction and impact of our work.
Rebranding and Product Research of ‘xCare’
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I came across a person who is associated with xCARE Japan, a Tokyo-based platform linking medical experts for pharmaceutical and medical device companies. As an MBA student in marketing and sales and my interest in rebranding random brands made me do this.
Establish ‘Tasaki’ in an Indian Market
Among the rising luxury jewelry brands, one name stands out for its unique balance of tradition and modernity and that’s none other than TASAKI. I love Japan and Japanese culture, and I want to establish a brand like TASAKI in India. Hence, I did this market research and brand adaptation.
Project Management
Let me be honest. I’m a certified project manager (+20 more certification), so at least when things get messy, I can pretend it’s all part of the plan. If juggling deadlines, audits, content writing and stakeholders wasn’t enough already. I somehow decided to add boxing gloves, Spotify playlists, a full-time job, and half-written book drafts into the mix in my life.
Research & Being a 'CEO' of my own brands
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| All the logo's are created by me |
On the other hand, I create my own brands and market them just to brush up my skills time to time. From new logo to everything I make it happen. Just as a 'CEO' does. I have did projects like: Vintage Light Raft, Dunkers Spot and Third Eye coffee.
Vintage-Light Raft
My first ever full-fledged project 'Vintage Light Raft', where I did market research, survey, rough sketches and all other brand kit stuff and made this project. You can go ahead and click on it to view in detailed version. The inspiration behind me creating this was my village, as in my village has light issues and at that time I was there, hence I came up with this.
Dunkers Spot
My second project was 'Dunkers Spot', as in my first project I lacked UI UX skills. So, to improve that I made this. As I was moving on with this project I liked it more so, ended up making a whole brand. The word 'Dunker' was inspired by Dunker Shot in basket ball and logo inspiration was google map.
Third Eye Coffee
I am a coffee person, and this was my tribute to coffee. I personally love strong coffee- one sip and you are charged. The term 'Charge' I associated with Shiva's Third Eye opening and made this brand: Third Eye Coffee. You can click and see what's inside and everything about the brand.
Researching Theology not just ‘Work’
While working, I’ve done plenty of competitor & product research, but this blog isn’t just a checklist of projects rather, it’s about me and the skills I bring to the table when I work. Researching is something I naturally enjoy, whether it’s breaking down a brand’s digital strategy or exploring the philosophies hidden in ancient texts. That’s what led me to start The Eternal Texts, my blog where I share insights from theology and different religions. For me, research is less about the “what I did” and more about the curiosity, analysis, and storytelling I bring into everything I explore.
SEO, Content Writing, WordPress & Amazon A+ Content.
I have written content for various places and occasions be it blogs along with keyword research and SEO or for website. I did it all. When I was in Sparkit I did Amazon A+ content along with designing. Want to see? Check out Sparkit.
What more I do? & My other skills?
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If you are here, chances are you came from my resume. So, the skills which I have written in my resume are true and the project listed here are the combinational output of my skills and what I bring to the table. Besides this if you want to connect to me, feel free to email me on iamrraxx@gmail.com and my LinkedIn is Yash Gadade.
